Orange Charging
Full rebrand and custom HubSpot website for a sustainable EV charging company, including whitelabel modules, content strategy, and data migration after a major acquisition.
Overview
After acquiring competitor Revolt Zero, Orange Charging needed to consolidate their brand and rebuild their digital presence from scratch. This was more than a website. It was a full rebrand in the middle of rapid growth.
At BONANA, I was responsible for the front-end development of their new HubSpot website. Working alongside designers and strategists, I translated a completely new brand identity into a performant, modular website with whitelabel components built for scale.
What I did
- Developed the full front-end of the rebranded HubSpot website
- Built whitelabel HubSpot modules for scalable content management
- Implemented the new brand system across all web components
- Collaborated on data migration from the previous platform
Highlights
Complete brand-to-web translation
Whitelabel module architecture
Post-acquisition digital consolidation
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